How Escape Room Technology Can Help You Create a Memorable Brand Experience
Creating memorable brand experiences is all about interaction and making those involved feel like you see and understand them. Escape room technology can help you do that.

Have you ever had such an amazing interaction with a company that you remember it for weeks to come? Did you feel uplifted and energized after interacting with them? That is what we call a good brand experience.

The exact definition of “brand experience” changes depending on the company and what they’re doing. Most often, when people hear the term brand experience, they’re thinking about PR or about how a company interacts with their customers

However, there’s another important brand experience that goes on internally. That happens with employees’ relationship to the company. That is the type of brand experience we’ll be talking about today. 

Where Companies Use Brand Experiences

There’s no limit to where and how companies can use brand experiences. Basically, if an employee interacts with a company in any way, that’s an opportunity to have a good brand experience. 

In order to have brand experiences, companies need to know what kind of messaging they want to use. Strong brand messaging is key to providing good brand experiences, and helping your employees understand how they’ll relate to your company. 

Here are some common places businesses utilize internal brand messaging:

Training 

Training and orientation are probably where businesses focus the most on providing strong and attractive brand messaging. Companies want to portray a bright picture of where their new hires will be working for the next couple of years. Some companies do a great job of painting a picture of what it would be like to work there, and what the company can do for the new hire. While others only focus on what the company needs from the employee, and drone on about what the company wants. 

Onboarding

Onboarding beyond orientation tends to flag off when it comes to good brand experiences. When we talk about onboarding, we mean the first year of employment where managers are checking in with their employees and working on the goals they set at the beginning of their time at the company. Many businesses skip this step.

Other Meetings

There are other meetings and corporate experiences where companies want to have their brand involved. This can include industry conferences, presentations, and company wide gatherings. All of these situations provide ways for your business to present a consistent branding image. 

Problems With Brand Experiences

Brand experiences aren’t always received well. Sometimes companies don’t put any effort into creating brand experiences, because some of them aren’t aware that they’re happening. However, whether or not businesses are prepared for it, brand experiences happen during every interaction employees have with each other and with representatives of the company. 

Here are some of the major problems companies have with brand experiences. 

Lack of Interaction

Powerpoint presentations or one-way delivery of information isn’t engaging. And when people are disengaged they’re less likely to care about what they’re being told. When people have to watch information being thrown at them, and don’t have any way of synthesizing that information, they’re less likely to remember it later. 

Many companies are using outdated presentation formats that simply don’t engage the people involved. Sometimes, even the presenters don’t care about what they’re presenting. If this happens, then you need to ask yourself how necessary presenting the information is. 

Lack of Preparation

Sometimes companies will be put on the spot and will need to improvise a good brand experience. However, most of the time, company representatives will know about meetings and opportunities ahead of time. They’ll prepare the agenda or what needs to be discussed, but they won’t figure out how it needs to be presented. 

The presentation of information is just as important, if not more so, than the data itself. Make sure you’re aligning your meetings and presentations with your brand messaging, so you’re portraying as consistent of a message internally as you are externally. 

Company Centric

Most people are inherently self-interested. They want to know what’s in it for them. And if they can’t see that, they’re more likely to walk away or disengage from any interaction. 

So when companies create presentations that are all about how great the company is, and what the company wants from new hires and current employees, that can lose many people. They want to know what the company will do for them, how it will help them fit in, how it will provide for the needs they have.

If people can’t see what they’re going to get out of a situation, they’re more likely to walk away or disengage Click To Tweet

Inconsistent Brand Messaging

Inconsistent brand messaging can leave employees feeling confused about what the brand stands for, and what to expect from working at your company. The messaging you send out through your brand interactions is more important than any of the graphics you can create. 

However, many companies aren’t realizing when they need to present their brand. They don’t realize they need to bring core values into the equation, and only focus on sharing information instead of creating an experience. Information exchange often isn’t memorable unless you present the messaging in a specific format. 

Written by Ab Advany

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